Because good shoes
is good news.

As a family-owned business with extensive and strategic global partnerships, our nimble and all-star team has allowed us to stay true to our goal of bringing high-quality shoes to our customers at the absolute best prices on the market.

Wave Top

How do we do it?

It's simple

We source discounted shoes in large amounts, and pass those savings on to our customers.  As the saying goes — we like to keep good things in the family. Which is why we’re sharing these incredible deals with you.

All our shoes are superb quality, from companies and brands you trust and admire. We cut out the middleman and act as the wholesaler for these shoes, handing over the saving to you.
Wave Bottom

Over the past 25 years, we've sold fabulous shoes to [[totalCustomers]] people – that’s [[totalShoesSoldLastYear*2]] happy feet – and we’d love if you became happy customer #[[totalCustomers+1]].

Here’s the question we asked ourselves all those years ago

 and it's a question you should be asking yourselves: Why pay more when you can pay less? 

Wave Top

The SDO Story:

There’s passion, there’s heart, and of course - lots and lots of soles.

At SDO, we know a thing or two about the power of shoes. We firmly believe that you can do anything, be anything, as long as you're wearing a pair of fabulous shoes.
We also believe owning incredible shoes is not a privilege -- it’s something that should be accessible to everyone. That’s why we started SDO right here in New Jersey, with our entire team proudly based in the US. We also offer free delivery and hassle-free returns, to make sure your shoe-shopping experience is a walk in the park. (Pun very much intended. Sorry, not sorry.)
Wave Bottom

Things that matter to us because we know they matter to you.

Wave Top
A Culture of Diversity and Innovation

A Culture of Diversity and Innovation

Our team reflects the diversity of our customers, bringing together expertise from various fields and backgrounds in a collaborative and energetic way.

Family-Owned Integrity

Family-Owned Integrity

Started by family from the beginning, we value the close-knit, family-oriented foundation of our business.

Sustainable Delivery

Sustainable Delivery

We’re fully aware of our impact on the world around us. We use eco-friendly practices, recyclable packaging materials, and optimized package sizes to help minimize waste.

Eco-Friendly Responsibility

Eco-Friendly Responsibility

By utilizing sophisticated software, we ship packages via the most direct routes from our fulfillment centers, constantly reducing our carbon footprint. (Pun NOT intended.)

Staying Adaptive and Intuitive

Staying Adaptive and Intuitive

We're all about finding the best deals to keep our customers smiling. Our team motto, "March Along," means we're always on top of what's trending and providing what our customers are looking for.

Giving Back

Giving Back

Giving back is part of who we are. We support local food banks, helping to sustain the community that supports us.

Wave Bottom

Never underestimate the power of a good pair of shoes. Or a good deal. That’s why we bring you both.